Anne Särkilahti is an entrepreneur and leader in the energy sector. As the CEO and Founder of Hytrade Oy, a Helsinki-based startup, she focuses on enhancing the business cases of companies involved in the green transition. Hytrade achieves this by optimizing consumption flexibility and capitalizing on opportunities within the power markets for clients such as battery storage, wind, solar, and hydrogen players, as well as data centers and the electrifying industry. Prior to establishing Hytrade, Anne Särkilahti held senior positions at UPM-Kymmene Oyj and Fortum Oyj. Her leadership experience in these roles encompassed energy optimization, physical and financial power portfolio management, and power market analysis. With her unique background in both industrial power consumption and production, she possesses a distinct perspective on how cutting-edge digital technologies can augment the green economy. She holds Master of Science degrees in both Physics and Finance.